The Supremes sang in a polished style that bridged the worlds of pop and soul. Their greatest success came with songs tailor-made for them by Motown’s peerless in-house writing and production team of Brian Holland, Lamont Dozier and Eddie Holland (see “Holland-Dozier-Holland").
Under the watchful eye of Motown founder Berry Gordy, the partnership between the Supremes and Holland-Dozier-Holland yielded an astounding run of Number One hits at mid-decade. In June 1965, they set a record for the most consecutive Number One hits by an American group when “Back in My Arms Again” rose to the top of the Billboard singles chart. The other hits in that streak were “Where Did Our Love Go,” “Baby Love,” “Come See About Me” and “Stop! In the Name of Love.”