After establishing the business, the next logical step is expanding it. For expansion to happen, you will have to work towards generating leads. However, you do not have to generate just any leads. You have to take measures to attract people who are relevant and likely to convert. Unfortunately, that’s not the easiest thing to do. Following a popular study, generating marketing leads is a big challenge for about 61% of marketers. Having said that, social media can certainly help you overcome this challenge.
Over the years, there’s been a growing increase in the number of people using social media. It is hopeful that by the end of 2021, approximately 3.02 billion people will already be using social media. Given this kind of number, we all know that brands understand and acknowledge the potential of social media. It is indeed one of the faster and the most powerful ways to interact with your target audience. Hare, in this post, we talk about some of the most effective ways of quality lead generating using social media.
Use custom hashtags
Firstly, you need to use brand-specific and personalized hashtags in all your posts. Kaira, a social media manager for TFTH
, says that with the use of brand-specific hashtags, it is easier for the brands to generate quality leads. However, do not overuse the hashtags. You have to use them only when it is applicable and relevant. Hashtags should always be targeted and precise.
Further, a brand needs to create a mix of simple yet unique hashtags for the brand. Moreover, it is equally important to ensure that it isn’t too simple or too long. This is important to help the potential customers discover you, your brand, and your posts on this big world of social media. You can also make the existing customers use those hashtags to gather better visibility.
Another incredibly effective way of lead generation is organizing contests. If you do it right, you’ll get maximum customer traction. Daniel, a social media manager of TrumpLearning
, says that since they are new in the market, they would also want to use contests as a way to excite their customers and engage their audience. Contests become effective when the audience knows that they have a chance to win some prizes. It would be great to give your products as a prize.
This will help the customers get a taste of your offerings. It increases their chance of coming back to you for more. You can even collaborate with a top influencer, and tell them to run a contest on your behalf. Influencers can play a pivotal role in helping you expand your reach and engage with your target audience.
Live video is a new feature of social media channels, like Instagram or Facebook. However, irrespective of their age, they have certainly made it easier for the brands to engage with the audience and gather more leads. Jane, a social media expert, employed with EduWorldUSA
, says that they conducted a bunch of live videos, as it is a fun and simple way to communicate with the brand. Following a popular study, it has been found that 80% of people prefer watching a video instead of seeing a post.
So, with the power of videos, it would be easier for you to connect with your target audience and get their attention. If you make a compelling and engaging live video, you have a chance of longer remembrance from your audience. It is also going to help you generate more leads. Live videos can also help you communicate your emotions and brand values so that the audience can relate to you.
It will help them give a chance to communicate with you by commenting on your posts. Brands mostly organize a Question and Answer session by way of live videos. It helps their target audience ask them specific questions about the products and the brand. This is a greatly effective measure of generating more leads, as after, this Q&A, the audience will know you and your brand better. Moreover, when their doubts are cleared, it is more likely for them to buy your product.
Offer coupons, discount codes, or flash sales
Trust us when we say this, nobody can ever resist a flash sale or a discount on the product or service they have been eyeing. So, you can certainly use this method to fetch you more quality leads. It is also a great medium for raising brand awareness. As when the customers see a discount, they’ll share with their friends more. You should create a sense of urgency when you organize the flash sales by mentioning that it is a limited time offer.
Also, add templates with a strong CTA to make this drill more effective. Jennifer, a social media associate for TAE
, says that promoting the discounts on social media is by far the most cost-effective way of getting adequate attention from the audience.
This, too, will help you gain adequate leads via social media. Here, too, you can collaborate with micro-influencers or bloggers who are looking for affiliate marketing opportunities. It is a great strategy to boost your social media engagement and will deliver great results.