CREATIVITY ONLINE: Mercedes' Super Bowl ad has the makings of a baby boomer fantasy: It includes Peter Fonda, Steppenwolf's "Born to Be Wild" and references to the 1969 classic flick "Easy Rider." But advertising aficionados might be more interested in the ad's directing credits: Joel and Ethan Coen.
The Coen brothers -- whose film credits include "No Country for Old Men," "Fargo" and "The Big Lebowski" -- have never directed a Super Bowl spot until now, according to Mercedes.
The ad, called "Easy Driver," puts a modern twist on "Easy Rider" by portraying a group of aging bikers at a bar.
After a clumsy fight -- aching bones and all -- the men are told their bikes parked out front are "blocked in." They step outside to find that the man blocking them in is Mr. Fonda, who starred in "Easy Rider." He's not riding a bike. Instead he's in a Mercedes-AMG GT Roadster.
Riding on the open road with Steppenwolf's "Born to be Wild" playing in your head. How do you make this experience any better? Hint: The legendary Peter Fonda might have an idea. Watch Peter Fonda come back for one more epic ride – this time with The Coen Brothers.
Directed by Joel and Ethan Coen
Music: "Born to be Wild" by Steppenwolf
Easy Rider © 1969, 1997 Columbia Pictures Industries, Inc. All Rights Reserved.
Mercedes-AMG GT C Roadster: [Fuel consumption, combined: 11.4 l/100 km | CO2 emissions, combined: 259 g/km | http://amg4.me/Efficiency-Statement]