The five-year deal allows HBO to widen its programming to include a long-running and prestigious children’s show, while Sesame Workshop needs the cash influx to be able to produce twice as much content each year.
The deal doesn’t mean “Sesame Street” has left PBS wearing cement shoes. The new episodes will be available to PBS after a nine-month delay.
Jeffrey D. Dunn, CEO of Sesame Workshop, said in a statement that the partnership with HBO provides the group with the “critical funding it needs to be able to continue production of ‘Sesame Street’ and secure its nonprofit mission of helping kids grow smarter, stronger and kinder.”
Previously, PBS provided less than 10 percent of the funding for the show. Licensing revenue like DVD sales used to cover the rest of the cost, but that income has been shrinking with the advent of streaming and on-demand viewing.
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