In introducing The Who at the Monterey Pop Festival three months earlier, Eric Burdon of the Animals had offered high praise for the up-and-coming British rock band, promising the crowd “A group that will destroy you in more ways than one.”
A substandard audio setup that day prevented the Who from unleashing the full sonic assault for which they were already becoming famous, but their high-energy, instrument-destroying antics inspired the next act, Jimi Hendrix, to burn his guitar and announced to the tens of thousands of Festival-goers the arrival of a powerful new force in rock and roll.
The rest of America would get its introduction on September 17, 1967, when the Who ended an already explosive, nationally televised performance of “My Generation” with a literal bang that singed Pete Townshend’s hair, left shrapnel in Keith Moon’s arm and momentarily knocked The Smothers Brothers Comedy Hour off the air.
Keith Moon was already in the habit of placing an explosive charge in one his two bass drums to detonate during Pete Townshend’s guitar-smashing at the end of each Who performance. But for their Smothers Brothers appearance, Moon packed several times the normal amount of explosives into his drum kit, and when he set it off, a gigantic explosion rocked the set as a cloud of white smoke engulfed Townshend and singer Roger Daltrey.
Though bassist John Entwistle never lost his cool, Daltrey practically flew downstage and when Townshend emerged from the smoke, his hair was almost literally blown to one side of his head. Though the incredible explosion has been rumored to have caused Pete Townshend’s eventual near-deafness, credit for that should probably go instead to the Who’s pioneering use of stacked Marshall amplifiers as a means of achieving maximum volume during their live performances.
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