Felix cartoons began airing on American TV in 1953. Joe Oriolo introduced a redesigned, "long-legged" Felix, added new characters, and gave Felix a "Magic Bag of Tricks" that could assume an infinite variety of shapes at Felix's behest. The cat has since starred in other television programs and in two feature films.
As of the 2010s, Felix is featured on a variety of merchandise from clothing to toys. Oriolo's son, Don Oriolo, later assumed creative control of Felix. In 2002, TV Guide ranked Felix the Cat number 28 on its "50 Greatest Cartoon Characters of All Time" list.
In 2014, the rights to the character were acquired by DreamWorks Animation. As a result, Felix the Cat is now both owned by Felix the Cat Productions and DreamWorks Animation.