In its heyday, mod was known as a fashion-obsessed and hedonistic culture of young adults in metropolitan London.
Mod is a British youth subculture of the early to mid-1960s and was briefly revived in later decades. Focused on music and fashion, the subculture has its roots in a small group of London-based stylish young men in the late 1950s who were termed modernists because they listened to modern jazz.
Significant elements of the mod subculture include fashion (often tailor-made suits); music (including soul, ska, and R&B); and motor scooters (usually Lambretta or Vespa). The original mod scene was associated with amphetamine-fueled all-night dancing at clubs.