HBO OFFERING SERVICE DIRECTLY TO CONSUMERS!
YES! One more reason not to pay the cable company! As we need tv sets less and less..HBO under pressure of competing with Netflix, HULU, and Amazon Prime is going direct! Makes me feel all warm fuzzy!!
HBO announced today that it will break the cable TV bundle by offering its service directly to consumers over the Internet in the U.S. beginning next year.
HBO is currently available only to subscribers of pay-TV packages. But growing competition and changing consumer behavior has forced HBO's hand.
"It is time to remove all barriers to those who want HBO," CEO Richard Plepler said at an investor conference in New York. "In 2015, we will launch a stand-alone, over-the-top, HBO service in the United States."