Here is the latest news on JV's NEW Woodward Store! xK
DETROIT — The John Varvatos store in New York’s Bowery (old CBGB'S) neighborhood is — as is so often the case — vibrating with the pounding drums and the extended guitar riffs of peacocking musicians. On this occasion, during Fashion Week, the lights are flashing hot pink; the line at the bar is three deep, and it’s impossible to get a good look at what anyone is wearing.
When menswear designer Varvatos took over the former CBGB music hall in 2008, he weathered the criticism of both rock purists and business consultants. The former saw him as an opportunist; the latter took him for a sentimentalist.
Varvatos took a business risk — one that was driven by emotion rather than spreadsheets. He wanted to honor the musical history of the club with regular concerts, connect it to the rock-and-roll aesthetics of his brand and, perhaps, build traditions. READ FULL STORY HERE
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