Cousins Morton Feigenson and Phillip Feigenson head up the Faygo Beverage Company in 1967 (Photo: Tony Spina/Detroit Free Press)
Faygo Beverages, Inc., is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States, as well as southern Canada.
Faygo is imported in Europe by American Fizz, an official distributor of Faygo. Faygo Beverages, Inc., is a wholly owned subsidiary of the National Beverage Corporation, started in Detroit, Michigan, in 1907 as Feigenson Brothers Bottling Works.
Looking for a way to supplement their income, the brothers began adding cake frosting flavorings to the soda water and sold their beverages from the back of their wagon. The original flavors of their soda were fruit punch, grape, and strawberry.
They charged three cents for one bottle and five cents for two bottles. The brothers bought their first delivery truck in 1922 and started home deliveries the following year. They also introduced a low-calorie version in the 1960s called Ohana. In the 1980s, they introduced flavored carbonated water.
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However, the boat commercial was not filmed on a Detroit River boat as some may think, but on a boat named Fiesta in Acapulco, Mexico. The company wanted the commercial ready for summer 1973, so the choice to head south was merely a weather-related call. Read More
In the 1920s as the company expanded, they thought the brand name "Feigenson Brothers" was too long and changed it to Faygo. The brothers ran the company until the mid-1960s when they turned it over to their sons and cousins.
In 1969, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.[