Pontiac GTO 1964
The Pontiac GTO is the classic "muscle car" that was manufactured by American automaker Pontiac from the 1964 to 1974 model years, and by GM's subsidiary Holden in Australia from the 2004 to 2006 model years.
In early 1963, General Motors' management banned divisions from involvement in auto racing. This followed the 1957 voluntary ban on automobile racing that was instituted by the Automobile Manufacturers Association. By the early 1960s, Pontiac's an advertising and marketing approach was heavily based on performance. With GM's ban on factory-sponsored racing, Pontiac's managers began to emphasize street performance.
In his autobiography Glory Days, Pontiac chief marketing manager Jim Wangers, who worked for the division's contract advertising and public relations agency, states that John DeLorean, Bill Collins, and Russ Gee were responsible for the GTO's creation.
Authentic 1965 Pontiac GTO Upgraded with a 389 and a Muncie Four-Speed
It involved transforming the upcoming second-generation Pontiac Tempest (which reverted to a conventional front-engine with front transmission configuration) into a sporty car, with a larger 389 cu in (6.4 L) Pontiac V8 engine from the full-sized Pontiac Catalina and Bonneville in place of the standard 326 cu in (5.3 L) V8.
By promoting the big-engine option as a special high-performance model, they could appeal to the speed-minded youth market (which had also been recognized by Ford Motor Company's Lee Iacocca, who was at that time preparing the sporty Ford Mustang variant of the second generation Ford Falcon compact). Pontiac won that race!