John Varvatos was born in Detroit and grew up in Allen Park, a downriver community situated downriver from the city of Detroit. He attended Allen Park High School. Varvatos joined Polo Ralph Lauren in 1983. He then moved to Calvin Klein in 1990 where he was appointed head of menswear design and oversaw the launch of the men’s collection and the cK brand. In 1995, he returned to Ralph Lauren as Head of Menswear Design for all Polo Ralph Lauren brands and created the successful Polo Jeans Company.
In late 1999, Varvatos started his eponymous company, debuting his first clothing line at the end of 2000. The collection consisted of tailored high fashion wear, the brand now represents an entire lifestyle that includes belts, handbags, footwear, eyewear, limited edition watches, luxury skincare and fragrances (including one for women).
John Varvatos Website
I first heard about Designer John Varvatos from Deniz Tek, Scott Morgan, and Al King. As Powertrane they played at JV's store 315 Bowery in NYC which used to be CBGB's. JV bought the location and turned it into his famous store.
The Powertrane guys had a great time at JV's store and I heard all about their gig there. After hearing their accounts I met JV via email. He was in town for the Stooges gig last month but I sadly didn't get a chance to meet him.
John hails from Allen Park just downriver from Detroit... JV is a HUGE Detroit rock n roll fan. We definitely have that in common...
John Varvatos has a huge 10 year ad campaign and it incredible! Check it out HERE
I heard that the MC5 was up for an ad too and have my fingers crossed on that one.
Here is the current spot running with The Stooges...
Don't miss John's Sirius XM Radio Show "Born in Detroit"