With regard to the book's prohibitive cost, singer/guitarist Paul Stanley told Rolling Stone prior to the unveiling, "[Not releasing it] wouldn't be fair to the people who can afford it and will appreciate it...If we didn't make it high-end, it would be compromised."
Stanley also said that the band may put out a less expensive "Mini-Monster" version of the book at a later date.
Only 1,000 copies the Monster book will be sold. Ten different versions are available, each one geared toward a different country and boasting a cover featuring the flag of that country. All copies of the book are signed by Kiss' four members.
The Monster book is a companion piece to the band's upcoming album of the same name, which will hit stores on October 18. The record marks the band's return to the Universal label, which also controls Kiss' early catalog.
"They made it very clear they wanted us to be back in the fold and made their intentions known," Stanley explained to Rolling Stone, "not only with goodwill but good money, and the two go hand-in-hand."
Lead guitarist Tommy Thayer, meanwhile described the Monster record as "a real band album." He added, "No outside writers, no agenda with power ballads or radio songs. Just rock & roll, pure and simple, from start to finish."
Later on Tuesday, Stanley and Gene Simmons traveled to Universal's headquarters in Santa Monica, California, to play some of the new material for executives who oversee the company's film and TV music. Among the tunes the rockers treated their new bosses to were "Long Way Down," "Wall of Sound" and "Freak."
Commenting on the latter tune, Stanley quipped, "We are freaks, remain freaks, and hopefully you do, too."